On 21 April 2016, at the Retail Marketing Forum in Warszawa, the results of the ninth edition of the Retail Marketing Awards, the competition for the best shop in Poland were announced. The INTERSPORT store in the Arkadia Shopping Mall in Warszawa, which in the fourth quarter of 2015 underwent total metamorphosis, took the second place of the podium.

In the fourth quarter of 2015 the INTERSPORT Polska network decided to change visualization of its flag Warsaw store of the area of  1,546 m².  The new design concept won the recognition of the independent jury of the Retail Marketing Awards competition composed of experts in visual merchandising and marketing as well as representatives of mass media.  

After the metamorphosis the  INTERSPORT store in Arkadia got a new, spacious display which invites customers to visit. A new concept of marketing visualization was implemented. Changes introduced to the arrangement of corner zones: running, fitness, outdoor, football have contributed to a clear division into categories. The so-far traditional lighting system in the whole store was replaced with modern, energy-saving LED light energy sources. The colours used in the store were adjusted to current trends, the floor covering was refreshed, and part of the furnishing was replaced.  New exposition showcases with a wide offer of attire and sport accessories and comfortable changing rooms with cozy seats are just a few of many advantages of the INTERSPORT store in Arkadia. All the above improvements were highly recognized by the jury of this year’s edition of Retail Marketing Awards.

It needs emphasizing that the INTERSPORT store in ARKADIA offers high quality products of leading market manufactures and seasonal services, i.e. skiing and snowboarding services rendered using a Montana ski service machine, as well as bicycle, tennis, and skateboarding service stations. At request dedicated computerized embroidery can be sewn on sports footwear and custom prints imprinted on sports attire. Returning customers who participate in the E-KARTA INTERSPORT loyalty program get access to numerous benefits including special sale promotions, loyalty vouchers for future purchases, and discounts on services and events organized by the INTERSPORT network in Poland.

Retail Marketing Awards is a competition for the best shop in fashion business directed to retail newtorks and shops running business in Poland. Its aim is to promote innovative ideas in retail. The competition recognizes skillful use of modern marketing tools, interesting concepts in visual merachandising and high level of client service. The competition id organized by Promedia Company.