Growth strategy
The principal objective of the strategy is to open new specialist sports stores under the name INTERSPORT of areas ca. 1,000 m2, situated in carefully selected renowned shopping centres in big cities. A convenient location should result in a mass flow of visitors and customers to whom the Company addresses its offer of sports goods.
Strategy for the years 2010 - 2014 is implemented through:
- further dynamic extension of the sports store chain in Poland,
- uniform, transparent appearance of the sports stores, arranged in accordance with the concept of a flagship store,
- the development of the best range of products offered,
- better availability of ski, bicycle and tennis services,
- continuous improvement of customer service, e.g. through training courses and a performance assessment programme,
For the following years, INTERSPORT Polska S.A. plans to open about 2-5 sports stores annually; this should result in its achieving a leader position in Poland as regard the number of sports stores and the largest share in the Polish market of sports goods – from 10% at present to 20 - 30%.
According to the adopted development strategy, the chain of specialist sports stores of INTERSPORT Polska S.A. will consist of 27 stores with a total sales area ca. 29 thousand m2.The Company has also commenced the development of its own logistics base (a high-storage warehouse with a miniload automation system of a total area 2,500 m2, offices of 1,200 m2) in Kraków near the Balice airport. The commissioning is planned for spring 2009.
