Retail sports goods

The market of sporting goods in Poland is gradually growing. Simultaneously the lack of credible data hinders determination of its actual value. Developing sports infrastructure, availability of a rich equipment offer and the fashion for active ways of spending free time and healthy lifestyle encourage the customers to increase the spending on sports and leisure in their home budgets. Due to the poor weather conditions in the past few years, a drop in interest in winter sports in favour of the general sports categories was recorded. The Company is a member of the world largest purchase groups associated under the business name INTERSPORT and has access to the best commercial offers from the leading producers. This increases significantly its competitive advantage on the Polish market and has positive impact on the development of loyal customer base.

In Poland the retail of sporting goods is concentrated around the following distribution channels:
  1. chains of sports shops, such as: Decathlon Polska, Go Sport Polska, Sport Direct, Martes Sport, in other words sports shops chains offering a wide range of sporting goods with the shop assistants specialised in advising customers on the equipment;
  2.  mono-brand stores, mainly of world leading brands like: Nike, Adidas, Puma, Reebok offering goods of only one renowned brand; focused on the repeat customers loyal towards the brand;
  3. sports stands in hypermarkets, on a large retail area, there is a not separated stand offering seasonal goods used in popular sports disciplines; most of the available goods belong to a lower price segment; those shops are focused on a less demanding mass customer;
  4. specialist sports shops – biking, outdoor, running, snowboard, which offer very specialist equipment used in one of the selected sports disciplines usually housed on a small area.

sport to the people