On 19th October 2016 INTERSPORT Polska opened in Poznań new store of area 870 m2 at prestigious shopping mall POSNANIA . The new store is the 36th store of the INTERSPORT Polska chain and at the same time the fourth located in the city of Poznań and in the Wielkopolska Province. The total sales area was increased by 2.7% and stands at 33 593 m2. During the openings the customers were welcomed by the interactive robots called EuGenius.

POSNANIA satisfies modern lifestyle expectations of the residents of Poznań and Wielkopolska, as a trend-setting place to seek entertainment and inspiration. POSNANIA is a multifunctional centre of the latest generation, worth over 300 million EUR. It is the largest regional centre, with almost one million residents living within the catchment area of the mall.

The area of 100 thousand m2 accommodates 220 boutique shops, 40 cafés and restaurants and 40 medium-sized and large stores. POSNANIA offers an exceptional mix of local and international brands and combines individual concept stories of popular and renowned designers. In a specially designed premium zone, shoppers will also find nearly twenty luxury brands offering clothing, accessories and jewelry.